Balancing AI and Human Touch in Modern Marketing

Tia Gupta

Abstract: In the Contemporary Landscape, there is no limit to what we can think up & the chance to make new things is endless, particularly as artificial intelligence opens new doors for companies that want to change up their Marketing Game. AI is really making it better for firms to talk with their buyers. It helps make plans that fit well, work fast, and are built on solid facts to pull in clients. For example, AI chatbots that give made - for - you tips help brands talk and bond with folks in a real and fitting way. With tools that run on their own, it's easier to check how well you are marketing, while tools that guess upcoming trends let firms see changes quickly. Yet, big problems are still there, mainly around keeping data safe and managing bias. While AI can make things more exact, it can?t match the deep feelings and new ideas that come with people talking to people. It?s key to see that AI isn?t the only thing pushing marketing ahead; finding a mix of AI skills and true people touch is key.

Keywords: AI in marketing, customer engagement, personalized marketing, data security, human interaction

How to Cite?: Tia Gupta, "Balancing AI and Human Touch in Modern Marketing", Volume 14 Issue 2, February 2025, International Journal of Science and Research (IJSR), Pages: 1158-1159, https://www.ijsr.net/getabstract.php?paperid=SR25215152931, DOI: https://dx.doi.org/10.21275/SR25215152931