Curated Beauty: The Influence of Social Media Algorithms on the Intersection of Health and Taste

Aarjavi Vora, Vishwa Shah, Dr. Jaimini Yagnik

Abstract: Social media plays a major role in how today's youth engage with trends, information, and lifestyle choices. Much of what they see is controlled by algorithms, which select and recommend content-often without users even noticing. This study explores how aware people are of these algorithms and how they affect what content they are exposed to. We focus especially on food-related content. Recommendation systems can shape how young people view the healthiness and taste of foods by repeatedly showing trending recipes, food challenges, and influencer posts. Because of this, many start valuing how food looks online more than its actual nutritional value. The study also examines how these repeated promotions can persuade users to try new foods, change eating habits, or follow food trends. Overall, the research highlights why media literacy is important- people need to understand how algorithms influence their choices. It also shows how algorithms play a major role in shaping cultural ideas about food and health. The findings contribute to discussions on digital influence and responsible communication of food content online.

Keywords: Social media, Algorithm, Youth, Trend, Food and Health, Digital Influence, Content Creation Mental Wellbeing, Consumer Behavior, Nutrition Awareness, Online Communities, Lifestyle Choices

How to Cite?: Aarjavi Vora, Vishwa Shah, Dr. Jaimini Yagnik, "Curated Beauty: The Influence of Social Media Algorithms on the Intersection of Health and Taste", Volume 14 Issue 12, December 2025, International Journal of Science and Research (IJSR), Pages: 1818-1823, https://www.ijsr.net/getabstract.php?paperid=SR251222162712, DOI: https://dx.doi.org/10.21275/SR251222162712