Seasonal Business Model: The Case of Street Vendors in Tourism Driven Region

Dr. R. Rathidevi

Abstract: This article provides a conceptual analysis of street vendors' entrepreneurship in the unofficial and seasonal economy of Kodaikanal, a well-liked Indian tourist attraction. In order to create a new paradigm that clarifies how these vendors deal with the difficulties presented by varying visitor numbers and environmental uncertainties, it integrates concepts from informal entrepreneurship, tourism seasonality, and adaptive systems theory. According to the concept, in order to manage risks and maintain their livelihoods, seasonality forces vendors to constantly change their product offerings, move their places of operation, and rely on unofficial networks and social connections. This study emphasizes the importance of informality and seasonality in promoting entrepreneurial flexibility and endurance, in contrast to conventional viewpoints that primarily see them as constraints. Important policies & implications are also covered in the article, with the suggestion that support networks designed to meet the particular requirements of unorganized business owners in regions that depend heavily on tourism might greatly increase their resilience and financial stability. This paper adds important insights into the lived reality of a crucial but frequently disregarded part of the entrepreneurial ecosystem by expanding the focus of entrepreneurship research to include informal, seasonal company models.

Keywords: Tourism seasonality, street vendors, seasonal economies, informal entrepreneurship, adaptive tactics, and entrepreneurial resilience

How to Cite?: Dr. R. Rathidevi, "Seasonal Business Model: The Case of Street Vendors in Tourism Driven Region", Volume 14 Issue 12, December 2025, International Journal of Science and Research (IJSR), Pages: 1679-1682, https://www.ijsr.net/getabstract.php?paperid=SR251221085836, DOI: https://dx.doi.org/10.21275/SR251221085836