Understanding Gen Z Investor Sentiment in India: A Review of Behavioral, Social, and Technological Drivers

Shweta Aneja

Abstract: Investor sentiment- an investor?s overall attitude or mood toward financial markets, is playing an increasingly important role in shaping personal investing decisions and market dynamics, especially among younger and digitally savvy cohorts. In India, Generation Z (born roughly 1997 onward) is emerging as a key investor segment, influenced by social media, fintech adoption, and shifting financial literacy levels. This paper offers a descriptive review of existing literature to identify and synthesize the main determinants of investor sentiment among Gen Z in India. Themes covered include behavioral and psychological biases, financial literacy and knowledge, social influence (peers, family, social-media "fin-fluencers"), technology and fintech adoption, and macro/market context. The review shows that while behavioral biases and social/digital influences significantly shape sentiment among Gen Z investors, financial literacy and knowledge moderate these influences and can encourage more rational decision-making. The paper concludes by highlighting gaps in current research - such as limited India-specific, cohort-focused qualitative studies ? and by offering theoretical and practical implications for policymakers, educators, and fintech firms aimed at promoting informed investing among young Indians.

Keywords: Behavioural Finance, Zen Z, Retail investment, Financial Literacy, Cognitive biases

How to Cite?: Shweta Aneja, "Understanding Gen Z Investor Sentiment in India: A Review of Behavioral, Social, and Technological Drivers", Volume 14 Issue 12, December 2025, International Journal of Science and Research (IJSR), Pages: 1028-1031, https://www.ijsr.net/getabstract.php?paperid=SR251212131929, DOI: https://dx.doi.org/10.21275/SR251212131929