Performance Management in Digital-First Micro-Retail Firms

Armaan Bindra

Abstract: Digital-first micro-retail firms operate in fast-paced markets with limited staff and tight resources, necessitating effective performance management systems. This study investigates how digital tools, key performance indicators (KPIs), and continuous feedback mechanisms influence employee productivity, customer satisfaction, and business outcomes in micro-retail settings. A mixed-method approach combining surveys, interviews, and case studies was employed across 30 micro-retail firms. Results indicate that while digital performance management enhances monitoring and decision-making, its success depends on clear goal-setting, employee engagement, and integration with organizational culture. The study provides actionable insights for micro-retail entrepreneurs seeking to leverage digital tools for sustainable growth.

Keywords: Performance management, digital-first retail, micro-retail, key performance indicators, employee engagement, organizational performance

How to Cite?: Armaan Bindra, "Performance Management in Digital-First Micro-Retail Firms", Volume 14 Issue 12, December 2025, International Journal of Science and Research (IJSR), Pages: 1109-1110, https://www.ijsr.net/getabstract.php?paperid=SR251208172301, DOI: https://dx.doi.org/10.21275/SR251208172301