Value Addition in the Sri Lankan Tea Industry: Strategies for Market Diversification and Sustainability

Waruna De Silva

Abstract: The study explores leadership's role in promoting value addition, market diversification, and sustainability within Sri Lanka's tea export industry. Findings reveal transformational leadership fosters innovation and employee engagement, while transactional styles maintain operational efficiency. Challenges include resistance to change, limited investment in technology, and fragmented collaboration across the value chain. Strategic alignment of value addition with sustainability initiatives, such as eco - friendly practices and organic certifications, is essential for global competitiveness. Collaborative leadership emerges as a critical driver of long - term industry progress.

Keywords: Leadership, Value Addition, Sustainability, Market Diversification, Tea Industry

How to Cite?: Waruna De Silva, "Value Addition in the Sri Lankan Tea Industry: Strategies for Market Diversification and Sustainability", Volume 14 Issue 1, January 2025, International Journal of Science and Research (IJSR), Pages: 894-897, https://www.ijsr.net/getabstract.php?paperid=SR25117155814, DOI: https://dx.doi.org/10.21275/SR25117155814