Challenges in Marketing of Cash Crops in Kinnaur and Lahaul & Spiti Districts of Himachal Pradesh

Dr. Heera Bhagti

Abstract: The districts of Kinnaur and Lahaul & Spiti in Himachal Pradesh are renowned for their cultivation of high-value cash crops such as apples, peas, and off-season vegetables. Despite the agro-climatic advantages and the increasing demand for these crops in urban markets, farmers in these regions face a multitude of challenges in effectively marketing their produce. This paper investigates the core issues impeding agricultural marketing, including infrastructural deficiencies, geographical isolation, lack of organized market channels, and limited access to technological and institutional support. It also outlines policy recommendations and strategic interventions aimed at improving market access and ensuring better price realization for the farmers. The study is based on secondary data, government reports, and field-level insights and seeks to contribute to the ongoing discourse on sustainable agricultural development in Himalayan regions.

Keywords: Cash Crops, Marketing, Sustainable Agriculture

How to Cite?: Dr. Heera Bhagti, "Challenges in Marketing of Cash Crops in Kinnaur and Lahaul & Spiti Districts of Himachal Pradesh", Volume 14 Issue 11, November 2025, International Journal of Science and Research (IJSR), Pages: 1817-1821, https://www.ijsr.net/getabstract.php?paperid=SR251124140221, DOI: https://dx.doi.org/10.21275/SR251124140221