Impact of Cloud Kitchens on Traditional Restaurant Revenue: Evidence from the Delhi NCR Region

Dr. Sneha Sharma, Dr. Ravi Bakshi

Abstract: This study investigated the effect of cloud kitchens on the revenue of traditional restaurants in the Delhi NCR region. Using a purposive sampling technique, data were collected from 173 restaurant owners and managers through a survey, with a final sample size of 116. Multiple regression analysis was employed to explore the influence of various factors, including technology adoption, operational costs, customer preferences, and competition intensity. The results revealed that the number of cloud kitchens, their market share, promotional activities, and technology adoption had a significant positive impact on the revenue of traditional restaurants. Conversely, consumer spending patterns and operational costs did not show significant effects. The geographic location of restaurants also emerged as a crucial determinant of revenue. These findings suggested that traditional restaurants needed to adapt to the increasing presence of cloud kitchens by enhancing their marketing strategies, embracing technology, and considering location-specific advantages. The study provided actionable insights for traditional restaurants to navigate the competitive pressures posed by cloud kitchens and improve their revenue performance.

Keywords: Cloud Kitchens, Traditional Restaurants, Revenue Impact, Delhi NCR, Technology Adoption

How to Cite?: Dr. Sneha Sharma, Dr. Ravi Bakshi, "Impact of Cloud Kitchens on Traditional Restaurant Revenue: Evidence from the Delhi NCR Region", Volume 14 Issue 11, November 2025, International Journal of Science and Research (IJSR), Pages: 1648-1652, https://www.ijsr.net/getabstract.php?paperid=SR251120155951, DOI: https://dx.doi.org/10.21275/SR251120155951