Emerging Technologies Adaptation in Tourism Services: The Managerial Implication Study

Nihal Jaiswal, Dr Punit Gautam

Abstract: The growing integration of emerging technologies within tourism reflects a remarkable shift in how service providers interpret and respond to customer expectations in an increasingly hybrid world. It is evident that the convergence of artificial intelligence, virtual reality, livestreaming, blockchain, and digital adaptation strategies is not just transforming operations but redefining the essence of experiential engagement. This study brings together recent high citation research to examine how tourism managers can pragmatically harness these technologies for enhanced customer interaction and operational resilience. The review highlights that while AI and VR open doors to more impressive and emotionally attuned experiences, blockchain offers much needed safeguards for cybersecurity and data transparency. That said, the paper also cautions that adaptations must be context-sensitive as managers should embrace gradual technological investments aligned with their financial and operational feasibility. This suggests that success in tourism?s digital transformation lies in balancing technological innovation with human understanding, ensuring that technology complements rather than complicates the service experience.

Keywords: Tourism Technology, Artificial Intelligence, Virtual Reality, Blockchain, Digital Transformation

How to Cite?: Nihal Jaiswal, Dr Punit Gautam, "Emerging Technologies Adaptation in Tourism Services: The Managerial Implication Study", Volume 14 Issue 10, October 2025, International Journal of Science and Research (IJSR), Pages: 1641-1642, https://www.ijsr.net/getabstract.php?paperid=SR251025222722, DOI: https://dx.doi.org/10.21275/SR251025222722