Precision Real Estate Marketing: Leveraging Location Targeting for Maximum Impact

Abhishek Shetty

Abstract: In today's competitive real estate market, marketers and agents need to employ innovative strategies to reach potential buyers and sellers effectively. Location targeting offers a powerful tool for enhancing real estate marketing by enabling precise targeting of audiences based on their geographic location and offline behaviors. This paper explores various location-based marketing tactics for real estate, including geofencing, cross-device targeting, data-driven audience segmentation, and dynamic content creation. It provides actionable insights to optimize real estate marketing strategies, reduce ad spend waste, and maximize return on investment (ROI).

Keywords: Real Estate Marketing, Location Targeting, Geofencing, Cross-Device Targeting, Audience Segmentation, Data Analytics, Digital Advertising, Predictive Analytics, Augmented Reality (AR)