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Informative Article | Engineering Science | India | Volume 10 Issue 2, February 2021 | Popularity: 4.6 / 10

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Eco-Driven Innovation: Harnessing AI for Sustainable Beauty Solutions

Bala Vignesh Charllo

Abstract: The beauty industry is at a critical juncture, facing mounting pressure to transition toward sustainable practices in response to heightened environmental awareness and shifting consumer preferences for eco-conscious products. This article delves into the transformative role of artificial intelligence (AI) in pioneering sustainable beauty innovations. AI is revolutionizing the industry by enabling precision in product formulation, optimizing supply chain transparency, and driving personalized consumer experiences, all of which contribute to reducing the industry's carbon footprint. Through in-depth analysis and real-world case studies of industry leaders such as L?Or?al, Prose, and Procter & Gamble (P&G), this article showcases how AI-powered tools are being deployed to develop clean beauty solutions, enhance circular economy models, and minimize waste through sustainable packaging innovations. These examples not only underscore AI's capacity to propel the beauty industry towards a more sustainable future but also highlight emerging trends such as AI-driven green chemistry and ethical sourcing. The article further examines the challenges and opportunities presented by these advancements, emphasizing the need for continued innovation and cross-industry collaboration to achieve lasting environmental impact.

Keywords: sustainable beauty, artificial intelligence, ecoconscious products, green chemistry, ethical sourcing

Edition: Volume 10 Issue 2, February 2021

Pages: 1774 - 1778

DOI: https://www.doi.org/10.21275/SR24829154242

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