A Study on the Impact of Grassroots Party Building on Rural Credit Willingness in Shaanxi: A Technology Acceptance Model Approach

Zehao Fu, Pengbo Yang

Abstract: This study examines the impact of grassroots party building on villagers willingness to take out loans in a district of Shaanxi, using the Technology Acceptance Model TAM. The findings indicate that party building enhances trust and participation in rural credit, leading to a more prosperous credit market. The paper provides insights into the role of party organizations in promoting rural financial services and suggests policy improvements for different stakeholders.

Keywords: Technology Acceptance Modelling, Grassroots Party Building, Rural Credit Loans