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Survey Paper | Economics | China | Volume 13 Issue 8, August 2024 | Popularity: 4.4 / 10
A Study on the Impact of Grassroots Party Building on Rural Credit Willingness in Shaanxi: A Technology Acceptance Model Approach
Zehao Fu, Pengbo Yang
Abstract: This study examines the impact of grassroots party building on villagers willingness to take out loans in a district of Shaanxi, using the Technology Acceptance Model TAM. The findings indicate that party building enhances trust and participation in rural credit, leading to a more prosperous credit market. The paper provides insights into the role of party organizations in promoting rural financial services and suggests policy improvements for different stakeholders.
Keywords: Technology Acceptance Modelling, Grassroots Party Building, Rural Credit Loans
Edition: Volume 13 Issue 8, August 2024
Pages: 173 - 176
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