A Comparative Analysis of ITC Ltd. Bingo Snacks v/s Frito - Lays & Analysis of Retailer Buying Behavior

Cherish Jain

Abstract: This study presents a comparative analysis between ITC Ltd. 's Bingo snacks and Frito - Lay's offerings, focusing on retailer buying behavior within the snacks industry. The research aims to evaluate key factors influencing retailers' decisions, such as product assortment, pricing strategies, promotional activities, and distribution efficiency. Through qualitative and quantitative methods, including interviews and surveys with retailers, the study explores how these factors impact retailer preferences and purchasing patterns. Findings reveal insights into competitive dynamics, market positioning strategies, and consumer demand influences, offering valuable implications for both companies and the broader snacks market landscape.

Keywords: ITC Ltd., Bingo snacks, Frito - Lay, comparative analysis, retailer buying behavior, snacks industry, product assortment, pricing strategies, promotional activities, distribution efficiency