Bridging the Engagement Gap: Realtime Survey Matching in Online Market Research Panels

Ananth Majumdar

Abstract: Online panels play a crucial role in modern market research, providing valuable insights to businesses and researchers. However, maintaining panelist engagement remains a significant challenge in the industry. This paper presents a novel approach to increase panelist retention in online market research. By implementing a real time survey matching system immediately after registration, we observed an 8% increase in panelist retention. This method addresses the common issue of panelist disengagement during the typical two-week waiting period between registration and survey targeting.

Keywords: online panels, market research, panelist engagement, survey matching, panelist retention

How to Cite?: Ananth Majumdar, "Bridging the Engagement Gap: Realtime Survey Matching in Online Market Research Panels", Volume 8 Issue 3, March 2019, International Journal of Science and Research (IJSR), Pages: 1978-1980, https://www.ijsr.net/getabstract.php?paperid=SR24716115504, DOI: https://dx.doi.org/10.21275/SR24716115504