Big Data Analytics in Improving Business Operations and Decision-Making

Deepak Nanuru Yagamurthy, Rajesh Azmeera

Abstract: This paper explores the transformative role of big data analytics in enhancing business operations and facilitating data-driven decision-making. It discusses the challenges and opportunities associated with harnessing big data, examines various applications across industries, and highlights the significance of advanced analytics techniques in deriving actionable insights.

Keywords: Big data analytics, business operations, data-driven decision-making, advanced analytics, actionable insights