International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064




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Case Studies | Marketing | United States of America | Volume 13 Issue 5, May 2024 | Rating: 6.1 / 10


Marketing for Deep Tech Startups

Supriya Agarwal [2]


Abstract: Deep technology startups are companies rooted in breakthrough scientific research and engineering such as in life sciences, energy, clean technology, computer sciences, materials, and chemical sectors. However, unlike companies focused on business model innovations such as Uber, Netflix or Amazon, marketing deep tech companies requires a unique approach due to the complex nature of the products, hard to understand value proposition, long sales cycle and the niche audience they serve. The term ?deep tech? is also differentiated by the fact that often there is an Intellectual Property (IP) involved which cannot be easily copied. [1] This white paper delves into the challenges faced by deep tech startups in marketing their products and provides strategic insights and actionable recommendations to help them effectively reach their target audience, build brand awareness, and drive growth.


Keywords: Deep Tech Marketing, Business Development for Deep Technology Startups, Marketing for Artificial Intelligence (AI) /Machine Learning (ML) Startups, Marketing for BioTech Startups, Marketing for Robotics Startups, Marketing for Life Sciences Startups, Customer Acquisition for Deep Tech Startups, Revenue for Deep Tech Startups


Edition: Volume 13 Issue 5, May 2024,


Pages: 1728 - 1731



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