International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064




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Research Paper | Computer Science and Information Technology | United States of America | Volume 13 Issue 6, June 2024 | Rating: 5.1 / 10


Salesforce Einstein GPT: Pioneering Generative AI in CRM Technology

Raja Patnaik [6]


Abstract: Einstein GPT by Salesforce is a transformative advancement in Customer Relationship Management technology, marking the introduction of the world's inaugural generative AI for CRM. This breakthrough promises to enhance the capabilities of CRM systems by bringing sophisticated automation and personalized data processing to the forefront. By leveraging the power of generative AI, Einstein GPT enables businesses to create more meaningful customer interactions, increase efficiency in sales and service operations, and drive more tailored marketing campaigns. This innovation stands to reshape CRM strategies, offering unprecedented levels of insight and engagement by harnessing the vast amounts of data within CRM systems and transforming them into actionable intelligence. Salesforce's Einstein GPT is not just a technological leap but a transformative tool for businesses looking to stay at the cutting edge of customer management and experience.[1][2]


Keywords: Salesforce Einstein GPT, Generative AI, Customer Relationship Management, Artificial Intelligence in CRM, Automation in Sales and Service, Personalization and Data Analysis, Customer Engagement Strategies, AI-Driven and Technological Innovation CRM Solutions


Edition: Volume 13 Issue 6, June 2024,


Pages: 92 - 94



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