International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Informative Article | Computer Science and Information Technology | United States of America | Volume 13 Issue 5, May 2024 | Rating: 4.8 / 10


Elevating Customer Experiences with Unified Data on Salesforce Data Cloud

Raja Patnaik [3]


Abstract: Salesforce Data Cloud is a robust platform that empowers businesses by offering comprehensive data integration and real - time analytics capabilities. Key benefits include creating a unified customer profile, enabling personalized customer interactions, and leveraging predictive insights for strategic decision - making. With advanced AI technology, the platform enhances customer experiences, improves operational efficiency, and helps maintain compliance with data governance and privacy standards. Salesforce Data Cloud's scalable architecture can support businesses as they grow. It is a crucial tool for companies looking to innovate and sustain a competitive advantage in the ever - evolving digital marketplace.


Keywords: Salesforce Data Cloud, Customer 360, AI - powered analytics, Unified customer profiles, Data harmonization, Personalized engagement, Predictive analytics, Cross - platform integration, Customer insights


Edition: Volume 13 Issue 5, May 2024,


Pages: 1294 - 1297


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