International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

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Informative Article | Computer Science | United States of America | Volume 13 Issue 5, May 2024 | Rating: 4.7 / 10

Enhancing User Engagement and Retention in Fintech: A Study on Effective UX Strategies and Design Principles

Tina Gada [2]

Abstract: The financial technology (fintech) sector has experienced significant growth in recent years, driven by technological advancements and changing consumer expectations. This research paper explores effective user experience (UX) strategies and design principles that enhance user engagement and retention in fintech applications. Through a combination of qualitative and quantitative methodologies, this study examines the impact of specific UX elements on user behavior and retention rates. The findings suggest that a user - centered approach to design, incorporating elements such as simplicity, personalization, and responsive design, significantly improves user satisfaction and loyalty in the fintech sector.

Keywords: fintech growth, user experience strategies, UX design principles, user engagement, user retention

Edition: Volume 13 Issue 5, May 2024,

Pages: 1260 - 1263

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