International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064




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Informative Article | Information Technology | India | Volume 9 Issue 10, October 2020 | Rating: 5.1 / 10


Adapting to Rapid Technological Changes in E-Commerce: Strategies and Implications for Business Resilience

Alok Reddy Jakkula


Abstract: In the swiftly evolving landscape of e - commerce, the ability of businesses to adapt to technological changes is not just advantageous - it's imperative for survival. This research paper delves into how e - commerce companies adjust to rapid technological advancements, a vital aspect of remaining competitive and sustainable in an increasingly digital marketplace. Through a detailed investigation encompassing various research methods, the study identifies core strategies employed by firms, assesses their effectiveness, and explores the broader implications for the e - commerce industry. The findings underscore the critical nature of adaptability and proactive engagement with technological innovations.


Keywords: e - commerce, technological adaptation, business resilience, digital transformation, competitive sustainability


Edition: Volume 9 Issue 10, October 2020,


Pages: 1786 - 1789



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