Evolution of Distribution Channels in Luxury and Fashion Retail: Pre- and Post- COVID-19

Anand Kumar Percherla

Abstract: The COVID-19 pandemic has catalyzed a profound transformation in the distribution channels of the luxury and fashion retail industry. This paper explores the shift from traditional brick-and-mortar stores to digital platforms and the emergence of new distribution channels such as e-commerce, social commerce, and direct-to-consumer models. Additionally, it examines the role of B2B, drop shipping, B2C, and travel retail (cruise/airports) in the post-COVID landscape, highlighting the strategies adopted by luxury brands to navigate these changes and maintain their competitive edge.

Keywords: Distribution channel, Luxury and Fashion Retail, Digitalization, Commerce

How to Cite?: Anand Kumar Percherla, "Evolution of Distribution Channels in Luxury and Fashion Retail: Pre- and Post- COVID-19", Volume 10 Issue 3, March 2021, International Journal of Science and Research (IJSR), Pages: 1985-1988, https://www.ijsr.net/getabstract.php?paperid=SR24418095159, DOI: https://dx.doi.org/10.21275/SR24418095159