International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064




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Informative Article | Information Technology | India | Volume 10 Issue 3, March 2021 | Rating: 4.7 / 10


Evolution of Distribution Channels in Luxury and Fashion Retail: Pre- and Post- COVID-19

Anand Kumar Percherla [2]


Abstract: The COVID-19 pandemic has catalyzed a profound transformation in the distribution channels of the luxury and fashion retail industry. This paper explores the shift from traditional brick-and-mortar stores to digital platforms and the emergence of new distribution channels such as e-commerce, social commerce, and direct-to-consumer models. Additionally, it examines the role of B2B, drop shipping, B2C, and travel retail (cruise/airports) in the post-COVID landscape, highlighting the strategies adopted by luxury brands to navigate these changes and maintain their competitive edge.


Keywords: Distribution channel, Luxury and Fashion Retail, Digitalization, Commerce


Edition: Volume 10 Issue 3, March 2021,


Pages: 1985 - 1988



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