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Research Paper | Marketing | India | Volume 13 Issue 4, April 2024

Consumer Attitude towards Digital Marketing

Dr. V. Anandha Valli

Abstract: Computerized Promoting Advanced showcasing or prevalently web based advertising is utilizing the on the web sources like web spaces, online entertainment, messages and so on where business can associate with individuals on individual space or general stage and satisfy the showcasing capabilities. Basically at whatever point a promoting effort is run n computerized stages utilizing advanced sources, it is called computerized marketing. (Mail Chimp, 2020). The new time of advanced advertising has changed the standpoint of online computerized showcasing with patterns changing consistently and now and then months. The new satisfied influencing the web has not just affected clients to depend and get habited to the internet based market yet likewise has expanded the market income not just by expanding the ability to spend of a purchaser yet by additionally carrying new clients to the market. The present study aims to analyse the changing attitude of consumers towards digital marketing.

Keywords: digital marketing, online trends, consumer behavior, marketing strategies, online platforms

Edition: Volume 13 Issue 4, April 2024,

Pages: 894 - 897