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Research Paper | Sociology | India | Volume 13 Issue 3, March 2024

Lifestyle, Work, and Social Lives of Retail Employees

Dr. Rachana Sharma

Abstract: In the history of vocations, the most significant modifications of life and work have been the domination of the service sector. This economic transformation has had a significant influence on people's identities, attitudes, and perceptions, leading to societal change. While, retail globalisation has brought about major changes in society and the lives of those who are directly or indirectly affected. Retail superstores, malls, and Marts are rapidly transforming the Indian urban landscape and way of life. The organised businesses have ushered in a new era of work and job hunting for the city's jobless young. This research investigates how workers respond to difficulties posed by labour market dynamics and emerging types of workplace socialisation. It also focuses on employees' perspectives and attitudes towards their work.

Keywords: service sector, societal change, retail globalisation, workplace socialisation, job hunting

Edition: Volume 13 Issue 3, March 2024,

Pages: 1177 - 1180