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Research Paper | Management | India | Volume 13 Issue 3, March 2024 | Popularity: 4.9 / 10
An Empirical Study on Factors Influencing the GenZ's Intention to Use E-Wallets
Dr. Trinley Paldon, Sarmila Upadhaya, Sangita Mohanty
Abstract: In the ever - evolving landscape of digital finance, this research focuses on discerning the factors that drive Generation Z's inclination toward adopting e - wallets in Bangalore, India. With the increasing prevalence of digital technologies, e - wallets have become pivotal in reshaping financial transactions. Analyzing responses from 251 participants, the study reveals a robust positive relationship between the intention to shift to e - wallets and key factors such as convenience, instant rewards/coupons, and safety considerations. These findings underscore the crucial role these elements play in influencing the adoption preferences of Generation Z. While the study contributes valuable insights, future research endeavors are encouraged to broaden demographics, explore diverse geographical locations, and delve into other generational cohorts for a more comprehensive understanding of the intricate dynamics of indulging in digital finance.
Keywords: Convenience to Use, Electronic Wallet (E - wallet), Generation Z, Intention to Use, Rewards, Safety Matters
Edition: Volume 13 Issue 3, March 2024
Pages: 427 - 433
DOI: https://www.doi.org/10.21275/SR24304153936
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