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Research Paper | Finance | India | Volume 13 Issue 2, February 2024

A Study on Awareness of Stock Market among Management Students through Print Media

Prajapathi Krishna

Abstract: The purpose of this study was to investigate the Awareness level of stock market among management students. The research problem for this study was the scrutinization of the low level of stock market participation and its possible causes. The question to be answered was "Why students are not having enough knowledge about stock market?". The study has emphasized on determining the effect of print media awareness, electronic media awareness and social media awareness on stock market participation as the objectives. The study was undertaken with all university students. Data were collected by means questionnaires. The correlation was used in this study. The study has used a number of 400 respondents from management students. This was done by setting a questionnaire with items that determine the media awareness techniques used by students. The study adopted chi - square test, One Way Anova, Regression model in data analysis. Thus, the study established that there is a positive correlation between print media awareness and stock market participation, meaning that people who are more knowledgeable about the market are also more likely to participate. It is possible that factors like the likelihood of earning a high salary and having access to financial information play a role given the statistical significance of this correlation.

Keywords: Stock market, financial literacy, stock market participation, Electronic media, print media, bond market, primary market, secondary market

Edition: Volume 13 Issue 2, February 2024,

Pages: 524 - 528