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Analysis Study Research Paper | Business Economics | Indonesia | Volume 13 Issue 2, February 2024
The Influence of Product Design and Quality of the Decision to Purchase Glasses in Purwakarta District
Sutardjo | Mochamad Resditian Defrianto
Abstract: This research aims to analyze the influence of product design and quality on glasses purchasing decisions. The sample in this study was 200 people from a population of 400 people, using the Slovin formula. The method used in this research is Structural Equation Modeling with Amos's software. Based on the research results, it was found that design has no effect on the decision to purchase glasses; and product quality also has no influence on the decision to purchase glasses. This happens because people buy glasses based on their needs and the benefits of using glasses or do not buy glasses because of the design and not because of the quality of the product, but because the glasses provide benefits for themselves to be used, especially when looking or reading, so that the design and quality of the product did not matter. Main choice in glasses purchasing decisions.
Keywords: Design, Product Quality, Purchasing Decisions
Edition: Volume 13 Issue 2, February 2024,
Pages: 488 - 491