International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

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Research Paper | Finance | India | Volume 13 Issue 2, February 2024 | Rating: 5.1 / 10

A Fundamental Analysis Approach on Evaluating Selected Media and Entertainment Companies in the Indian Industry

Amandeep Johar

Abstract: Investment choices should not rely on rumours or speculative intentions. Instead, investors should make rational and informed decisions. It is essential to conduct a thorough analysis of economic factors influencing overall business conditions. Investors ought to grasp the intricacies of investment analysis to enhance returns relative to the assumed risks. A meticulous and methodical investment analysis can establish a solid foundation for both wealth management and wealth augmentation. Every investor is advised to have enough knowledge about the stock market before making any investment decisions. Analysis of capital market can be done either by Fundamental analysis or by Technical analysis. This paper aims to study on Fundamental analysis of selected Media and Entertainment companies listed at NSE and BSE using secondary data for a period of 5 years. Fundamental analysis is studied in three parts. Economic analysis deals with fundamental factors like GDP, unemployment rate, inflation, India?s population growth rate. Industry analysis Indian IT sector is analysed based on entry barriers, type of industry, government initiatives. Finally, Company analysis deals with various ratios such as dividend payout ratio, EPS, P/E ratio, Debt-Equity ratio are used. It also focuses on the calculation of Intrinsic value of shares and compared with Market value. If intrinsic value is greater than market value the share is said to be undervalued whereas if market value is greater than intrinsic value, the share is overvalued.

Keywords: Investment decisions, Fundamental analysis, Inflation, unemployment, ratios, Intrinsic value

Edition: Volume 13 Issue 2, February 2024,

Pages: 342 - 350

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