Understanding and Influencing Impulse Purchases in E-Commerce
International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Research Paper | Management | India | Volume 13 Issue 12, December 2024 | Popularity: 5 / 10


     

Understanding and Influencing Impulse Purchases in E-Commerce

Sayali S. Nandan, Dr. V. K. Tholiya


Abstract: Impulse purchasing is a critical phenomenon in e- commerce, driving substantial revenue for online retailers. This paper explores the psychological, technological, and strategic factors that influence impulse buying behavior in digital marketplaces. We also examine the implications for businesses aiming to optimize their online platforms to encourage such purchases ethically and sustainably.


Keywords: impulse purchases, e-commerce, consumer behavior, personalization, online marketing strategies


Edition: Volume 13 Issue 12, December 2024


Pages: 1825 - 1826


DOI: https://www.doi.org/10.21275/SR241225181410



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Sayali S. Nandan, Dr. V. K. Tholiya, "Understanding and Influencing Impulse Purchases in E-Commerce", International Journal of Science and Research (IJSR), Volume 13 Issue 12, December 2024, pp. 1825-1826, https://www.ijsr.net/getabstract.php?paperid=SR241225181410, DOI: https://www.doi.org/10.21275/SR241225181410