Crafting a Marketing Masterpiece: The Transformation of the Barbie Movie into an Iconic Brand and Cultural Sensation

Subiksha K.

Abstract: Among the entertainment industry the film industry has always been one of the most intensely competitive and continuously changing sectors. Every aspect of filmmaking from writing a story to getting it on screens is impacted by both internal and external factors. However, one of this industry's most fascinating and important aspects is its marketing approach. This particular component is crucial in influencing how people view a movie and figuring out how successful it will be on the box office. The level of intrigue increases particularly with films that revolve around well-known brands as in the case of the "Barbie" movie. The paper explores the "Barbie" movie's marketing history and examines how marketing contributed to the franchise's popularity.

Keywords: film industry, marketing, filmmaking, Barbie movie, box office success