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Research Paper | Marketing | India | Volume 13 Issue 1, January 2024
A Digital Analysis of the Indian Brand "Just Herbs"
Abstract: Just Herbs is a collection of honest, customized, and organic products for hair and skin. They are manufactured from wild crafted and organic herbs gathered from all across India. The term "Just Herbs" represents the simplicity and purity that the company promotes. Just Herbs provides an official Indian e-store. It is believed in multi-channel marketing and it includes diverse inclusion of budget across channels such as Google Ads and social media. A comprehensive analysis of Just Herbs' current digital marketing strategy across various channels. Identification of keyword strategies, Just Herb's Website's SEO strategies, Keyword bidding and Google ads, social media strategy, and email marketing is covered in this research paper. Keyword research and competitive intelligence tool SPYFU and Screaming Frog as they specialize in competitor analysis, providing insights into their organic and paid search strategies.
Keywords: Digital Marketing, SEO Strategies, Search Engine Marketing, Keyword Bid, Social Media Strategies
Edition: Volume 13 Issue 1, January 2024,
Pages: 1138 - 1147