Consumer Behaviour in the Post Covid Economy

Mariyah Desai

Abstract: This research paper examines the shifts in consumer behavior in the post-COVID economy, focusing on increased online purchasing, government influence through economic stimulus, and the growing importance of sustainable consumption. The pandemic has led to a reliance on digital shopping, shaping new consumer preferences and requiring retailers to adapt. Additionally, government policies have impacted spending trends across socio-economic groups. The study concludes with insights on sustainable consumption patterns, presenting valuable implications for brands aiming to succeed in a rapidly evolving marketplace.

Keywords: consumer behavior, post-COVID economy, online shopping, sustainability, economic stimulus

How to Cite?: Mariyah Desai, "Consumer Behaviour in the Post Covid Economy", Volume 13 Issue 11, November 2024, International Journal of Science and Research (IJSR), Pages: 503-504, https://www.ijsr.net/getabstract.php?paperid=SR241107162350, DOI: https://dx.doi.org/10.21275/SR241107162350