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Research Paper | Marketing | Indonesia | Volume 13 Issue 1, January 2024
Influences of Product Quality, Price Perception and Service Quality on Consumer Decision for Electric Motorcycle
Abstract: This research investigates the impact of Product Quality, Price Perception, and Service Quality on Purchase Intention and Decision at an electric motorcycle dealer in Karawang. Employing Structural Equation Modeling with AMOS software, the study finds that while Product Quality, Price Perception, and Service Quality do not significantly influence Purchase Interest, Purchase Interest notably impacts Purchasing Decisions.
Keywords: Product Quality, Price Perception, Service Quality, Purchase Interest, Purchasing Decision
Edition: Volume 13 Issue 1, January 2024,
Pages: 801 - 804