Shift in Beverage Preferences after the Pandemic

Alok Satish Chaugule

Abstract: The COVID19 pandemic has significantly altered consumer preferences in the beverage industry, leading to increased health consciousness, sustainability focus, and digital engagement. This research explores post pandemic trends in the beverage market, highlighting the growing demand for functional, sustainable, and premium beverages. As consumers increasingly seek health benefits, convenience, and innovative experiences, brands must adapt to a rapidly evolving landscape to remain competitive.

Keywords: COVID19, Beverage Trends, Health Consciousness, Sustainability, Premium beverages

How to Cite?: Alok Satish Chaugule, "Shift in Beverage Preferences after the Pandemic", Volume 13 Issue 10, October 2024, International Journal of Science and Research (IJSR), Pages: 1185-1185, https://www.ijsr.net/getabstract.php?paperid=SR241012005036, DOI: https://dx.doi.org/10.21275/SR241012005036