Exploring the Impact of Audio Advertising in Digital Marketing: Strategies, Effectiveness, and Future Trends

Abhishek Shetty

Abstract: Audio advertising has emerged as a powerful tool in digital marketing, leveraging the growing popularity of podcasts, music streaming services, and voice - activated devices. This paper explores the impact of audio advertising, examining the various strategies used by marketers, the effectiveness of audio ads compared to other formats, and the future trends shaping this dynamic field. By integrating recent data, case studies, and expert insights, the paper aims to provide a comprehensive understanding of how audio advertising can be maximized in the evolving digital landscape.

Keywords: Audio advertising, digital marketing strategies, podcast advertising, music streaming ads, voice - activated ads

How to Cite?: Abhishek Shetty, "Exploring the Impact of Audio Advertising in Digital Marketing: Strategies, Effectiveness, and Future Trends", Volume 13 Issue 10, October 2024, International Journal of Science and Research (IJSR), Pages: 1016-1019, https://www.ijsr.net/getabstract.php?paperid=SR241007051127, DOI: https://dx.doi.org/10.21275/SR241007051127