International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Analysis Study Research Paper | Commerce and Economic Studies | China | Volume 12 Issue 9, September 2023


Empowering Rural Economies: Examining the Nexus of Rural E-Commerce, Entrepreneurship, and Income Growth in the Digital Age

Ting Ding | Ralph Bathurst


Abstract: This paper explores the relationship between rural e-commerce, rural entrepreneurship, and rural income under the backdrop of "Internet + entrepreneurship" based on panel data from the rural statistical yearbooks of 29 provinces and municipalities in China from 2013 to 2019. The study finds that the development of rural e-commerce and farmers' entrepreneurship are positively correlated with farmers' income. Notably, the impact of fiscal support for agriculture on farmers' income is not significant, while the level of education has a noticeable effect on farmers' income. These results remain valid in robustness tests. Based on the above analysis, this article puts forward recommendations for the development of rural e-commerce and boost farmers? income under the context of "Internet + entrepreneurship." This article enriches the research related to how rural e-commerce enhances the well-being of farmers, and provides a theoretical basis and empirical reference for how to promote entrepreneurship and income generation through e-commerce models in the digital economy era.


Keywords: rural e-commerce, farmers income, farmers entrepreneurship, Internet + entrepreneur ship


Edition: Volume 12 Issue 9, September 2023,


Pages: 1651 - 1661


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