Mainstreaming of Ayurveda: Challenges and Opportunities

Dr. Shailendradatta Mishra

Abstract: Ayurveda is an ancient science. It is in an appropriate way, called as 'science of life'. It has roots in Indian culture. Due to some reasons the science has lost its identity in its own place, India, though it is emerging as a new system of medicine in foreign countries. Other than being ancient and so called 'old' science, there are many other problems that come in the way of mainstreaming of Ayurveda. These problems must be solved in order to find a way to represent our science in front of public as eternal one. There are many issues needed to be focused to know the benefits areas of new research challenges ahead of Ayurveda and future opportunities. The issues come from various fields like the curricular level, marketing strategies, standardization, government authorities, higher level bodies and so on. But there are few ways to solve these issues and we can emerge again as a new face of healthcare system.

Keywords: Ayurveda, ancient science