International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

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Research Paper | Management | India | Volume 12 Issue 9, September 2023

From Kitchen Innovation to Market Domination: iD Fresh Foods' Recipe for Triumph

Sharanya R [2]

Abstract: The ready - to - cook (RTC) segment has revolutionized the landscape of the packed food domain with its disruptive innovation and product offerings. With the advancement in technology to preserve and lock the natural flavors of foods and with the potential to possess the taste as close to eating a freshly prepared homemade delicacy, these RTC products have contributed significantly to the spike in demand and customer loyalty. This work emphasizes presenting the RTC space and how this segment has been a launchpad for 'iD Fresh Foods', a famous company that has been thriving seamlessly, rising to glory at international levels. The brand?s strategies and its driving factors to help the company achieve various milestones are discussed in detail.

Keywords: Ready - to - cook, innovation, competency, tradition, authenticity, iD Fresh Foods

Edition: Volume 12 Issue 9, September 2023,

Pages: 86 - 88

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