International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Research Paper | Hotel Management | India | Volume 12 Issue 8, August 2023 | Rating: 5.5 / 10


Enhancing Tourism Satisfaction: Factors, Strategies and Challenges in India

Ujwala Sonawane | Dr. Sangeeta Dhar


Abstract: Tourist enjoyment is important in showcasing different places. Due to increased competition, tourist management officers must identify the main factors affecting tourism satisfaction. The impression visitors get of sites is vital. Visitors have different goals when they visit a place, and if they're happy, they may return and recommend it. A tourist destination's products and markets should meet guests' expectations. After World War II, the hospitality sector expanded like never before, becoming the world's leading economic sector. "As a result, major multinational and transnational corporations have begun investing heavily in the hotel and hospitality sector, boosting its vertical and horizontal growth. Other elements affect a destination's tourism success besides the uniqueness or variety of visitor resources. Equally important is creating and implementing a long-term destination development plan supported by successful marketing. Diverse, secure, and effective transportation, ultramodern communication, comfortable stay facilities, a wide variety of food and drink inputs, unique shopping opportunities, and highly professional trade services are being blended with destination attractions to boost tourism magnetism. However, clients' diverse preferences, interests, economic structures, reasons, sociocultural origins, value systems, and traditions present extra challenges for planners and marketers. This research investigates the makeup and structure of the accommodation sector in Dehradun and the quality of tourist products and services. The Chi square test analyses data.


Keywords: Expectations, Tourists, Hospitality


Edition: Volume 12 Issue 8, August 2023,


Pages: 2154 - 2160


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