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Research Paper | Management | India | Volume 12 Issue 7, July 2023 | Popularity: 5.2 / 10

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Social Media Usage Strategic Intention by the Organizations and the Trends

Dr. Madhu Bala Roy, Dr. Abhishek Roy

Abstract: In nearly one and a half decades social media has touched almost everyone around the globe. The organizations and the people both are getting involved themselves in social media for gaining greater benefits from its applications. This paper looks at the approaches taken, strategic intent and the social media and innovation growing trend over the years, spanning 2000 to 2017. The paper analyzed around 89 articles from reputed online academic databases. A list of concepts and various approaches taken in the past and the strategic intent is summarized in this paper for easy understanding and reference for future research on the impact of social media on innovation. This paper can be looked upon as a representative reference for future research on understating the impact of social media on innovation and various approaches taken in the past by the researchers, finding the trend. Paper contributes to the extant literature in many ways, it has developed the approaches taken and the strategic intent reflected in the past research. Secondly, it has shown the research trend and its growing importance over the years. Thirdly, it can be looked by organizations trying to apply social media for innovation efforts and get a strategic view of the role social media plays in innovation.

Keywords: social media, innovation, informal networks, co - creation, ideation, crowd sourcing

Edition: Volume 12 Issue 7, July 2023

Pages: 1510 - 1518

DOI: https://www.doi.org/10.21275/SR23719105737

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