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Case Studies | Business Studies | Mexico | Volume 12 Issue 7, July 2023 | Rating: 5 / 10

Implementing a Media Plan for Business Growth: A Case Study of MARCAFs Digital Strategy

Oscar Lira | Santa Adali Vazquez | Irma Cardenas | Salvador Hernandez

Abstract: The present paper has been applied to the MARCAF company that is dedicated to the distribution of products such as: meat products and derivatives, eggs and stainless - steel items such as grills. To start, an analysis of social networks was carried out as an advertising tool, in addition to establishing the needs that the company requires within its profiles in the digital area (Facebook, Twitter and Instagram) and on its website, resulting in that due to the boom that social networks have had in the line of business, it is convenient to have a presence on the different platforms, which the company did not count on since both the page and its profiles on social networks had long periods of inactivity and advertising also it was somewhat monotonous, causing the followers to lose interactivity within them, which is why a proposal has been reached that satisfies the needs and that meets the objective of generating authentic content, causing to increase the number of followers. The above was achieved by following Lobach Bernd "Creative Problem - Solving Process" methodology, since it allows better management in moments of creativity, obtaining favorable results when making publications.

Keywords: Media Plan, Social Networks, Problem Solving, Publicity

Edition: Volume 12 Issue 7, July 2023,

Pages: 405 - 410