International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064


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Subjective Paper | Marketing | India | Volume 12 Issue 6, June 2023


The Importance of Audience Engagement in Media Awareness Activities: A Comprehensive Analysis

Ashwin Palo [3]


Abstract: This article investigates the role of audience engagement in media awareness activities. It discusses the factors influencing engagement, the importance of media literacy, and the effectiveness of various communication channels. The article also offers insights for future research on audience engagement and media awareness. In the contemporary world, media plays a critical role in shaping public opinion, influencing consumer behaviour, and driving social change. As a result, it is crucial for media awareness activities to engage audiences effectively to ensure the desired impact. This article explores the importance of audience engagement in media awareness activities and provides a comprehensive analysis of various strategies used to enhance engagement. Drawing on previous research and case studies, we discuss factors that influence audience engagement, the role of media literacy, and the effectiveness of different communication channels. Finally, we offer insights and recommendations for future research on audience engagement and media awareness.


Keywords: Measurement, Audience Engagement, Media Awareness, Media Literacy, Communication Channels, Emerging Technologies


Edition: Volume 12 Issue 6, June 2023,


Pages: 2601 - 2604


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