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Informative Article | Journalism & Mass Communication | India | Volume 12 Issue 6, June 2023

Digital Media as a Vehicle for Promotion of Tourism in India

Dr. Sewa Singh Bajwa ^[4]

Abstract: Travel and Tourism has got a commendable boost in last few years throughout the world. People visit various places of tourism in the company of their friends or family members. These places of tourism attract people from far and wide. Tourists reach their destination and spend some days there. They look at the beauty of the place and then they move to some other destination next time. There are many who are captivated by the beauty of a particular tourist spot and they keep on visiting that place time and again. They do so because tourism enthralls them, captivates them, attracts them, entertains them and provides them solace and much needed mental peace from their daily routine life. The purposes of travelling to different places vary from person to person but tourist places add to the pleasant memories of people. This paper endeavors to signify the importance of Digital Media in Promotion of Tourism in India.

Keywords: Travel, Tourism, Memories, Captivates, Digital Media

Edition: Volume 12 Issue 6, June 2023,

Pages: 2324 - 2327