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Research Paper | Marketing | Morocco | Volume 12 Issue 6, June 2023

The Effect of E-Commerce on the Perception of Made in Labels

Hicham El Kaissouni

Abstract: In recent years, e-commerce has transformed the way businesses operate and interact with customers. With the rise of e-commerce, the perception of products has also shifted. In particular, the perception of "Made In" labels has undergone a significant change. This paper explores the effect of e-commerce on the perception of "Made In" labels and how businesses can leverage this shift to their advantage.

Keywords: E-commerce, Made in, perception, consumer behavior

Edition: Volume 12 Issue 6, June 2023,

Pages: 1985 - 1989