Community Perception Regarding the City Image Using Social Media Hastags. Case Study: Banjarmasin City

Fathimah Az Zahra, Abdul Wahid Hasyim, Johannes Parlindungan Siregar

Abstract: City image is as a composite of one's beliefs, ideas and impressions about the city. The city of Banjarmasin is located on the route across between provinces in Kalimantan, and with plans to move the national capital to East Kalimantan Province, it has the potential to become an alternative city for recreational activities. So that the image of the city can add to the selling value or attractiveness of the city of Banjarmasin. Information technology, especially social media, can affect human expression of the city's image. Geotag provides big data, where people have the spontaneity in giving their views and opinions about the popularity of a city. So in this case the study of the image of the city of Banjarmasin is based on community perceptions using the social media geotagging method. The research aims to determine the image elements of the city of Banjarmasin according to community perceptions based on social media geotagging. The hashtag used is #KotaBanjarmasin. The analysis used in this research is coding analysis and descriptive statistical analysis. Based on the results of the coding analysis, it can be seen that there are various city images related to the river brand.

Keywords: City Image, Community Opinions, Instagram Social Media, Coding Analysis

How to Cite?: Fathimah Az Zahra, Abdul Wahid Hasyim, Johannes Parlindungan Siregar, "Community Perception Regarding the City Image Using Social Media Hastags. Case Study: Banjarmasin City", Volume 12 Issue 5, May 2023, International Journal of Science and Research (IJSR), Pages: 415-419, https://www.ijsr.net/getabstract.php?paperid=SR23501155008, DOI: https://dx.doi.org/10.21275/SR23501155008