International Journal of Science and Research (IJSR)

International Journal of Science and Research (IJSR)
Call for Papers | Fully Refereed | Open Access | Double Blind Peer Reviewed

ISSN: 2319-7064

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Research Paper | Management | India | Volume 12 Issue 4, April 2023

Attitude of Consumers towards Healthy Lifestyle & its Influence on Consumption of Fast Food Products

Namitha Peter | Indraja K P

Abstract: The report presents Attitude of consumers towards healthy lifestyle & Its Influence on consumption of fast ? food products. Fast food is a type of mass - produced food designed for commercial resale and with a strong priority placed on "speed of service" versus other relevant factors involved in culinary science. Fast food was originally created as a commercial strategy to accommodate the larger numbers of busy commuters, travelers and wage workers who often did not have the time to sit down at public house or diner and wait for their meal. There is an increase in the intake of fast - food products in the young individuals. It is also widely known that the current fast - food habits are related to the increase of over weight and obesity among adolescents and teenagers. This in turn, pose several health issues to the youngsters and thereby leading to an unhealthy lifestyle. The World Health Organization published a study which claims that deregulated food market share largely to blame for the obesity crisis, and suggested tighter regulations to reverse the trend. This study was to understand more about such issues and attitude of individuals on fast food products as well as healthy lifestyle. Also, to analyze whether the consumer attitude towards the price of fast food, health concerns etc. Will influence the frequency of fast food consumption. The study starts with the rational behind preparing the report, objective, history of fast food industry and also topics such as current fast food habits, dietary habits, inclination of individuals towards fitness habits and customer perception and consumption in food habits. All this research is then followed by a survey which reveals some facts about the food and fitness habits of individuals, the impact of rise in nutritional supplements and about money spent over fast food products etc. At last, I have concluded the report with my interpretation of the whole thing and the information collected is presented with help of charts and diagrams.

Keywords: Consumer, Healthy Lifestyle, Consumption, Fast Food

Edition: Volume 12 Issue 4, April 2023,

Pages: 117 - 121

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