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Doctoral Thesis | Management | Morocco | Volume 12 Issue 3, March 2023

Motivational Factors for Social Entrepreneurship in Morocco: A Thematic Analysis

Sayarh Ilham

Abstract: The study of motivation to create a social enterprise is an ongoing concern in social entrepreneurship. The purpose of this study is to better understand the motivations for creating social enterprises using a push and pull motivation framework. In Morocco, research on the social entrepreneurship phenomenon is still in its infancy. It was therefore important to add new and valuable information to the existing literature on the subject. The empirical data for the study was collected by conducting twenty semi - structured individual interviews via the google meet service or by telephone. We applied the qualitative method, so the empirical results of our research allowed us to develop a new global framework of motivation in which we provided three phases to better illustrate the relationship and role of motivations to engage in social entrepreneurship namely "pre - startup" phase, "during startup" phase, and The final phase, "post - startup"

Keywords: social entrepreneur, social enterprise, social entrepreneurship, Morocco, motivation process, entrepreneurship, Pull/Push theory

Edition: Volume 12 Issue 3, March 2023,

Pages: 1114 - 1126