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Research Paper | Commerce and Economic Studies | India | Volume 12 Issue 3, March 2023

Research on the Effects of E-Commerce on Both Established and Emerging Markets

Raunak Bhattacharyya

Abstract: Each person's commercial activities are very diverse from one another, and this may be attributed to the type of commerce they engage in and the location of the market. Since the advent of E-commerce, commercial activity and transactions have undergone a complete transformation. This study largely focuses on how traditional offline commerce-both existing and emerging-is affected by e-commerce. This research focuses on examining the preferences, viewpoints, testimonials, and experiences of consumers of e-commerce. The study's sample size is 120, and it primarily focuses on businesspeople and entrepreneurs because they are more likely to have a thorough understanding of the entire world of trade.

Keywords: E-commerce, Developing markets, Indian economy, old school Markets

Edition: Volume 12 Issue 3, March 2023,

Pages: 585 - 589