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Research Paper | Information Technology | Indonesia | Volume 12 Issue 12, December 2023
User Experience Evaluation Using Heuristic Evaluation (Case Study: PT. Kuncie Pintar Nusantara)
Meikel Zekben S | Astri Ghina [2]
Abstract: Non-formal learning serves as an alternative education that plays a role in assisting schools and communities in addressing issues in the field of education. Kuncie's website, which focuses on non-formal education, specializes in online business learning and mentoring. Several factors that can influence user experience include internet connection quality, user interface, technical support availability, interaction and engagement, and learning personalization. This study aims to assess the user experience of the Kuncie website before and after design improvements, with the goal of enhancing the overall user experience. The research employs a qualitative method, specifically a case study, with in-depth qualitative data collection using heuristic methods by experts. The evaluation of user experience identified 101 issues with 29 priority improvements grouped into 10 heuristic principles. The priority for improvements is based on severity levels 4 and 3. A new prototype mockup design was created based on the expert recommendations, summarized into 29 solutions. Subsequently, a validation stage (iterative prototyping) was conducted with experts and active users of Kuncie. The validation results showed 23 solutions with an "agree" status and 6 solutions with an "agree with notes" status. Through user interview testing, all Kuncie users expressed that the new design has a more elegant appearance and a login flow that is easier to understand.
Keywords: User Experience (UX), Non-Formal Education, Heuristic Evaluation Method, Edtech Website
Edition: Volume 12 Issue 12, December 2023,
Pages: 1027 - 1034