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Case Studies | Finance | India | Volume 12 Issue 12, December 2023
Dilemmas of a Young Entrepreneur
Abstract: This Case study delves into the challenging journey of Mr. Suhas Mulley, a young aspirant looking to embark on an entrepreneurial venture after losing his job due to the Covid-19 pandemic. The narrative unfolds as Suhas explores diverse business opportunities, including opening a snooker club with a unique Chinese fast-food menu, investing in a caustic soda plant, and starting a grocery store. Each option comes with its own set of financial implications and market prospects. The article captures the essence of making informed business decisions in uncertain times, considering various factors like initial investment, profitability, market demand, and personal interests. It also touches upon the financial analysis aspects such as Net Present Value NPV, cost of equity, and capital structuring, offering insights into the complexities of entrepreneurial decision-making in a post-pandemic world. This case can be used in the class for better understanding of Capital Budgeting.
Keywords: Entrepreneurship, Business Decision-Making, Financial Analysis, Post-Covid Economy, Startup Opportunities
Edition: Volume 12 Issue 12, December 2023,
Pages: 232 - 233