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Student Project | Commerce and Economic Studies | India | Volume 12 Issue 11, November 2023
A Study on Evaluating Gratification of Customers in Logistics Services
Dr. M. Ramya [2] | T. Saranya Devi [2]
Abstract: This study explores the critical role of logistics in marketing and customer satisfaction. Logistics, encompassing the movement, storage, and delivery of goods from origin to consumption, is essential for efficient product distribution. The research focuses on evaluating customer gratification in logistics services, examining the challenges faced by the industry, such as increased transportation costs and limited visibility of shipments. It also investigates the impact of logistics on customer satisfaction through empirical studies and literature review, considering factors like service quality, reliability, assurance, empathy, and responsiveness. The findings underscore the importance of effective logistics management in maintaining a competitive edge, improving customer satisfaction, and driving sustainable growth. The study reveals a strong positive correlation between customer satisfaction and logistics service quality, indicating that logistics significantly influences customer gratification and loyalty.
Keywords: Logistics Management, Customer Satisfaction, Service Quality, Transportation Costs, Supply Chain Efficiency
Edition: Volume 12 Issue 11, November 2023,
Pages: 1952 - 1956